Friday, August 31, 2007

Google Crawling Certain Blogs Every Few Minutes

Google's Crawlers have gotten so efficient in recent months, that highly ranked blogs and other very dynamic content are being spidered in near real time. SearchNews recently reported a record One Minute Crawl time, and shared some excerpts of communication back and forth to Google. What this means is, once significant page rank is acquired, fresh content is still one of THE best proven methods of getting the spider to come back faster and faster. The more often search spiders are visiting your site, and the quicker they are re-indexing your content, the more opportunities you'll have to optimize in a shorter period of time.

If this isn't enough motivation to keep your content fresh and up to date, I don't know what is.

So, be on the lookout for many more job postings for Web content writing and editing in all consumer directed and retail businesses, with lot's of online draw.

Sunday, August 26, 2007

Another SEO Expert on the block.

Former Endai Worldwide SEO manager, and CTO Joe Beccalori launched a career biography and announced intent to deliver weekly SEO News, Strategy, and Tactics via a Search Engine Optimzation Blog, SEO Newsletter, and SEO Podcast, with promise for updated and relevant content each week. Joe joins a growing crowd of career SEO experts that have deployed White Hat SEO tactics to help clients gain rank on Google, Yahoo, and other major search engines.

"Acheiving high rank - It's really about good quality design infrastructure, and honest high-integrity promotion of a website over time through relevant inbound links. SEO has gotten a bit of nasty repoutation by those trying to take short cuts, but effective web marketing techniques that I've deployed for years have built rank quickly... and quite fairly for clients I've served. I have felt the overwhelming desire to share many of these techniques, even though many are now in common practice, because it's important to me that the SEO field maintain a quality reputation and that advertisers stop seeing it as a black box that they have no real view or understanding of... but rather SEO is a measurable advertising tool available to almost any company with an iota of a marketing budget. It is really a leveling force in marketing." - said Joe

Wednesday, August 15, 2007

Google Embeddable Maps To Launch In August


Google will be launching a new feature on its mapping service that will permit advertises to easily embed maps directly into web pages. This functionality works much like embedded YouTube videos, and was originally in plan to launch with the "My Maps" service release on Google Maps in late April, but was apparently held up in q/a.


Carl Sjogreen, Google Australia's senior product manager, announced the release yesterday. Over one million Australian are now using Google Maps on a regular basis and that traffic to the site had doubled in the past six months, according to Sjogreen.


The technology, developed by Googles Australian team, will roll to the U.S. and the rest of the world in several weeks.